4 Common Print Marketing Myths

die cut mask printed full colour print marketing

 

1. It’s Ineffective

Many businesses write off print as outdated or ineffective in a thriving digital marketplace, however the industry is still strong and customers are still responding positively.

One of the reasons for this is ‘digital fatigue’ where incredible amounts of adverts, popups and promotional content distract customers from even the most targeted campaign.

With print marketing, delivered directly to a customer’s home or office, a company can ensure they secure more of someone’s undivided attention.

2. It Can’t Be Personalised

The main appeal of digital is how quickly it can be altered; In a matter of moments you can personalise the content of an email to include the recipients name, city or birthday, instantly building a stronger connection.

But did you know you can also achieve this with print? Personalised print can feel even more impressive than digital, as there is a feeling that it is more expensive and difficult to customise. In actual fact, variable printing is a quick and simple way to print out brochures, leaflets or business stationery personalised with a customer’s information…easy!

3. Print Means Mail

Another major misconception about print is that it limits your options. The fact is that the print industry is evolving every day and there are more new technologies and techniques to take advantage of than ever before.

Print doesn’t just limit you to a square rectangle, and if you choose the right printer there are thousands of options and combinations available to you. Different types of inks, textures, colours, and paper all work to ensure your campaign is anything but plain.

4. It’s Harmful To The Environment

While it’s true that digital marketing doesn’t require physical paper, your company can take several steps to mitigate the effect of print on the environment.

Some ideas include planting trees, using recycled paper, or encouraging your customers to recycle marketing materials when they no longer need them. Approximately 63.5% of all paper consumed is currently recycled, and this number is increasing all the time.

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