How Much Marketing Collateral Do You Have?

how-much-marketing-collateral-do-you-have

 

As many businesses increasingly focus their marketing efforts online, it’s natural to wonder whether it’s still worth investing in printed materials. And as a result, many are divesting themselves of their marketing collateral—those printed items that support not just a marketing campaign, but a business as a whole. But this is a mistake, simply because a company’s success depends not only on its products and services, but also on how well it informs the public about those products and services. Marketing collateral represents a company’s ability to do just that, and printed material is absolutely crucial for this purpose.

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Benefits Of Integrating Print Marketing And Social Media

benefits-of-integrating-print-marketing-and-social-media

 

The massive influence that social media has had—and will continue to have—means that in the marketing world, many people are mourning the death of print. But what they should be doing is combining print marketing with social media marketing, creating a synergistic effect that’s highly powerful.

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56% Of Consumers Think Print Is The Most Trustworthy Type Of Marketing

56-of-consumers-think-print-is-the-most-trustworthy-type-of-marketing

 

We recently celebrated International Print Day and got chatting with loads of other professionals in the print industry.

After tweeting a statistic that ‘56% of consumers think that print is the most trustworthy type of marketing’ we were asked by event organisers @PrintMediaCentr, how we can increase this figure to 100%?

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How Do People Look At Your Design?

how do people look at your design

 

Trying to see your own design through another person’s eyes can be difficult, but it is important to think about how your target audience will experience the material you are creating. Thinking about how people will read the design is one of the ways you can ensure that your message is getting across clearly.

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Have You Got The Right Information On Your Business Cards?

have you got the right information on your business cards

 

Your business card can be the perfect way to hand over the essential information about who you are and what you do. It can do a lot of marketing and networking for you as long as you have included the right details. You need to make sure that you have the right information on your business cards and that it is current and accurate.

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Introduction Into Print Marketing For Start Up Businesses

introduction into print marketing for start up businesses

 

When it comes to choosing which type of marketing is best for your new business, you may find yourself feeling overwhelmed and confused.

With so many different options out there, start-ups can often get lost in the jungle of online and offline marketing approaches.

Project Design Print has loads of experience in helping start up businesses get results. Take a look at some of the most effective options…
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International Print Day

international print day

 

This week, print professionals from all over the world are being encouraged to participate in International Print Day 2015.

The global event, which is being held this year on Wednesday 14th October, encourages print professionals everywhere to spread the message about the power of print

Organised by PrintMediaCentr, the 24 hour event calls on the print community to get print trending and highlight the importance of print and paper.

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5 Things To Consider When Picking Pictures For Print Designs

5 things to consider when picking pictures for print designs

 

The right picture can make a huge difference to your design, whether you are creating a logo, a leaflet, or anything else. However, that impact can be good or bad, depending on the image you choose to use. When you are picking the right pictures for any kind of design, there are five important factors to consider to ensure that your images are making the right impression.

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Which Type Of Background Is Right For Your Design?

which type of background is right for your design

 

The background is an important element of a design, even though it tends to fade away when it is doing its job properly. An effective background will make the other parts of your design stand out, while helping to build the right overall tone, so it is important to choose the right kind of background for your design.

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3 Mistakes Not To Make With Your Exhibition Stand

3 mistakes not to make with your exhibition stand

 

Knowing what not to do is just as important as knowing what makes a great design when you are creating an exhibition stand to show off your company and products. Here are three mistakes to avoid when you are preparing for an exhibition.

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