Branding Design – What’s In A Name?

branding design whats in a name

 

While many people carry different opinions on what defines the success of a brand, most people will agree that having a strong brand is critical to the success of any business. But company branding is so much more than simply coming up with a clever name. It is a symbol of everything that your business represents.

Strong business branding is distinguished by the emotions that they bring out in the customer base. Company branding reflects:

  • Who your customer is
  • The benefits that are meaningful to your customers
  • The first impression your customers get when they hear the name of your business

A corporate brand is not as much about describing a business as much as it is the emotions that distinguish it. Branding and design is not limited to corporate branding of major companies either. It is something that is especially relevant for small businesses.

First Impressions Count

A good brand can make any business stand out regardless of its size. Branding design is not merely about telling your customer what you are selling but rather what makes you so good at it. Branding design stretches far beyond a logo, website, or brochure, it’s a complete experience that reflects who you are, what you do, and how you do it.

By identifying your corporate personality, unique attributes, and target audience, we can provide a total branding solution that effectively communicates a clear message to your prospective and existing clients. We are selling an entire brand experience that can only be as effective as a promise that is delivered consistently.

From complete assessments of your business to walking you through the brand budgeting process, we can identify all of the ingredients to build a successful brand.

Why Choose Us

Whether you are a new business or an established company, we can dig deep to discover the emotional benefits that you offer your clients. We know how to apply effective business branding strategies on a small-business budget. Our affordable Manchester-based branding design service will make every effort to promote the strengths that distinguish your business from competitors. Our friendly and down to earth approach will take all of the time necessary to understand your business and your customers.

To learn more about affordable branding and design strategies, get in touch with us to find out how a little bit of “devotion” can go a long way!

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Aimtrac Group Ltd
Station House
Stamford New Road
Altrincham
Cheshire
WA14 1EP

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