Category Archives: Blog

5 New Ideas for Exhibition Stands in 2017

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What will 2017 bring for exhibition stand design and function? Technology is making a big splash with augmented reality

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How Augmented Reality Tech can Power Up Print Marketing

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The incredible world-wide craze that is Pokemon Go has ushered in a new era of mobile gaming, but the kind of technology

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7 Simple Ways Small Businesses can Advertise with Print

7-simple-ways-small-businesses-can-advertise-with-print

If you want to get into the print side of marketing your business, you can’t go wrong with the basics: business cards and letterhead, for example, are some great classic pieces that are relevant for every organisation, from small business to multinational corporation. If you want to take your small business advertising to the next […]

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How to Create Effective Small Business Print Advertisements

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Print advertising has always been an important mainstay for small businesses. Print is ideal for both local and national advertising, for improving sales and building brand awareness, but it can be difficult to create effective print ads. If your small business doesn’t have the budget to hire a professional, here are some quick and simple […]

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5 Steps to Audit Your Printed Marketing Materials

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When you’re using printed marketing materials—such as business cards, brochures, flyers, and other items—one of the most difficult things to get a handle on is what items you need, and what volume you need to order. Conducting an audit of your existing stock is a great way to do this.

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The Virtues Of Modular Exhibition Stands

the virtues of modular exhibition stands

  Are you presenting your business at the next big trade event? Well, this is definitely going to be beneficial as your business will gain exposure, make new contacts, attract potential customers, bind existing customers and come on the radar of many other influential firms. So, what are you fretting about now? Is the question […]

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How To Choose The Right Company For Your Business Printing Needs

how to choose the right company for your business printing needs

  Printing is one such business area where there is no dearth of competitors – from local printers to online-based printers; you have them all across the globe. On one hand, it seems a good option for the clients as they can have many choices; on the other hand, selecting one from all is a […]

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Leaflets, Brochures, Pamphlets and More: What Kinds Of Printed Materials Do You Need?

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  The purpose of stationery items such as business cards and letterhead paper are easy to understand, but when you get into the realm of items such as leaflets, flyers and brochures the waters get a bit more murky. There’s a huge variety of printed advertising and marketing materials available, and the best purpose for […]

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7 Ways To Make Sure The Next Industry Event You Attend Is A Success

Getting the most out of the trade shows and exhibitions you attend means making some big commitments in terms of the time and money you spend getting ready. With all the effort you’re putting in, it’s important to maximise your success with careful planning and preparation. Here are ten easy-to-implement tips for getting the most […]

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Nielson Group Research Proves The Power Of Print

nielson group research proves the power of print

  Will the debate over print versus digital advertising ever be over? Probably not, but that might be in part because it’s such a fascinating question to consider. Strong advocates of digital marketing might be more inclined to say that print is dead, but there is plenty of evidence to indicate otherwise. One of the […]

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