Category Archives: Blog

7 Ways To Make Your Business Cards Work Harder

7 ways to make your business cards work harder

  Every time you hand out a business card, you’re handing off a piece of advertising that’s physically small, but can have a big impact. With the right design, and an effective hand-off technique, your humble card can have an even bigger effect on the people you give it out too.

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Reducing Waste Of Printed Marketing Materials

reducing-waste-of-printed-marketing-materials

  The most effective marketing strategies always incorporate print in some way—even if it’s just in terms of business cards and stationery—but when it comes to printed marketing materials, wasting reasons is a big concern for many businesses. Reducing wastage saves money, but many organisations are unclear on where to start making those savings. And […]

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3 Ways To Step Up Your Game With Printed Advertising

3-ways-to-step-up-your-game-with-printed-advertising

  Thanks to the massive increase in digital marketing, working with print advertising is no longer a matter of standing out from the crowd. But does that mean print success is something you can take for granted? Absolutely not—it’s still important to stay on top of your game to achieve success with printed advertising.

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How To Create A Cohesive Design For Printed Marketing Materials

printed business stationery project design print

  Printed marketing materials—including letterhead stationery, business cards, and similar items—are perfect for building brand recognition, but to do this effectively it’s essential to develop a cohesive design that works across all of these printed formats. And ideally, this design should work well in digital formats too. It can help to think of your printed […]

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Printed Marketing Materials That Help Brand Your Organisation

a4 newsletter design servicemaster manchester

  All businesses, small or large, and in any industry, can benefit from solid attention to branding. Creating a business identity is an important part of establishing good customer relationships, because having a strong identity helps customers feel that they know your business, which in turn helps build trust. Printed marketing materials are hugely important […]

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What Makes A Good Print Ad?

what-makes-a-good-print-ad

  Designing an effective print ad doesn’t necessarily mean following all the design rules. In fact, sometimes it’s more effective to break the rules in order to create something that truly stands out. But even so, there are some elements that really need to be included in order for an ad to have its desired […]

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Four Ways White Space Improves Designs

four-ways-white-space-improves-designs

  White space, or negative space, is the empty space that surrounds the design elements of a layout. Incorporating white space is essential for creating user-friendly designs, but just how does white space contribute to usability?

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Five Easy Ways to Makeover Your Business Cards

business cards just childcare

  Business cards are so ubiquitous that sometimes they become a design afterthought—once created, they’re never updated or improved upon to ensure they remain reflective of a company’s image. But it’s the business card’s ubiquity that makes them so important, as for most organisations it’s the most widely-circulated piece of print advertising. With this in […]

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Incorporating Shape And Colour In Company Branding

incorporating-shape-and-colour-in-company-branding

  It’s no secret that shape and colour are hugely important in branding and advertising, but what kinds of effects do specific shapes and colours have on peoples’ perceptions of your brand? Even small design decisions such as font choices can have an impact, so these choices aren’t ones that should be made lightly.

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The Rule Of Thirds In Print Design

the-rule-of-tthirds-in-print-design

  There’s a concept in photography known as the rule of thirds—a concept employed not just by modern photographers, but by architects, sculptors, Renaissance painters, and even graphic designers. Using the rule of thirds in design helps to create designs that are eye-catching, engaging, and enjoyable to look at, and it’s a concept that can […]

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